Individual, sexy with a refreshingly tough attitude, Basic Inks collection of nail lacquers break the mould with their water-permeable formulations and innovative use of colour.

At Basic Ink, we believe that women from all backgrounds deserve to express their personal style with healthy, ethical lacquer options. Thoughtfully designed for the busy, independent woman on the go, Basic Ink’s water-permeable lacquers deliver sassy shine without the toxicity.

As a health-conscious, modern Muslim woman, Basic Ink founder Neelum experienced difficulties in finding cosmetic products with a more ethical and chemical-free approach. Recognising the need for beautiful nails and healthier alternatives to traditional nail lacquer, Neelum took matters into her own hands (freshly manicured hands of course) and developed her own forward-thinking range that is odourless, vegan, cruelty-free and Halal.

Basic Ink’s non-toxic formulae replace a chemical base with water, so it’s free from most traditionally harmful ingredients, so you can feel confident giving yourself a mani on the go. Basic Ink nail polishes are breathable and water-permeable to ensure they’re ablution friendly too.

Available in over 30 boldly named shades ranging from neutrals to iridescent colours, Basic Ink nail lacquers let your personality shine through whether you want to Make It Happen or even Run The World.