What We Got That They Don’t
Oxygenated
Most nail polishes suffocate your nails, which causes them to flake and break. Our water-based formula allows oxygen to penetrate through the lacquer to prevent dryness and promote stronger, healthier nails.
Water Permeable
Each and every one of our glossy lacquers is water permeable to keep your nails hydrated, healthy, and happy with a dose of H20. Our shades are ablution friendly – no need to remove and reapply!
Odourless
Paint your nails anywhere, anytime with no harsh smell and no headaches. Treat yourself to a sleek mani wherever you go with our virtually odour-free formula.
Vegan
Our completely vegan lacquer formula was thoughtfully developed to give your nails a brilliant, high-shine finish without the use of animal-derived ingredients.
Halal
Women of all backgrounds deserve healthy, ethical options to showcase their style. All of our 30+ vibrant shades are 100% halal – they’re completely vegan and alcohol-free.
Cruelty-Free
We strive to make our world a better place, so we don’t believe in animal testing. Our lacquers are cruelty-free and PETA approved. No animals were harmed during the manufacturing process.
10-Free
Sassy and safe! Our luscious lacquers are a healthier polish option that gives you all of the brilliance without the toxicity. They’re free of all of the below nasties our basic beauties simply don’t deal with:
- Formaldehyde
- Toluene
- Dibutyl phthalate (DBP)
- Camphor
- Parabens
- Xylene
- Aromatic Hydrocarbons
- Alcohol
- Gluten
- Animal Derivatives